We were once Mac Supported London. I chose that name because it contained all the keywords people might use to search for our service: Mac, Support, and London. But, it was a mouthful and, having to tell people over and over, “It’s Mac SupportED London”.. it became apparent that it wasn’t memorable. Also, long domain names just aint cool. Time was it was acceptable to stuff a domain with keywords, and end up with somethingridiculouslylong.com. Now, you can create a word that doesn’t exist and, as long as it’s short and memorable, it’s favourable. [Read more…] about We’ve Changed Our Name to Mac Thing